Transparency Log
Site Updates
Every improvement, documented.
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altered the product photo listings
switched to higher resolution photos to get closer to the coral for better quality and customer reassurance
added tiered supply drops
added new tiers to supply drops!
improvements on coral bagging
switched from rubber bands and double bagging to -> metal clipper + heat sealed bags
coral traits
added coral traits under product photos to bridge the gap of why and how I rank the corals within the rarity tiers the way that I do.
Sitelog Created
created public sitelog for transparency
implemented delivery picker w/ weather
(finally) implemented a themed delivery picker that shows weather based on your zip code
kept 100% doa / delay guarantee forever
absorbing any risk from consumer and any doubt about delays by guaranteeing every single shipment with any delays and 72 hour doa guarantee.
homepage banner improvement
moved away from cheesy synthwave videos to static images of past coral photos ive taken
creation of supply drop
inspired by one of my favorite video games (if you guess it and email me ill give you a discount code). definitely my favorite feature and my most accomplished feature as it was a pain in the ass to build
replacements disabled
permanently got rid of replacements due to high volume. switched to store credit only.
started 100% winter delay guarantee
introduced 100% winter delay guarantee for a limited time if fedex / UPS were to delay a package. REEF JASE takes all responsibility.
creation of the rarity tiers
created rarity tiers because emphasis on how hard it is to get some SPS is not clear enough. some stuff just does not come in that often.
Transitioned to unique and higher end SPS
transitioned from just getting "anything" to unique, hard to find, and high end SPS.
improvements on coral boxes
switched from thick styrofoam padding -> thermal insulated + styrofoam boxes with bubble wrap and premium packaging paper on the inside.
exited fish due to shady fish scene
not worth the headache and politics, moved on and focused on my own coral imports for the sake of the brand. why am I even mentioning fish? because a lot of people ask why I quit.
the shade of Quality Marine
did as they told out of respect, was offered 10% off fish for ALL future fish orders (which was going to be passed onto my customers), but then was permanently banned out of the blue.
start of shady side of Quality Marine
built a system so airtight and locked in, the biggest supplier in the industry thought I was tapped into their backend. temporary ban until I removed watermarks from their photos
orange glasses with every new customer
implemented the orange glasses for every new customer packaging
entry into fish via Quality Marine
entered the fish scene with a trusted <- (emphasis) vendor: Quality Marine
synthwave // retro website transition
full remap and recode of the whole website to synthwave // retro // 80s miami vice style.
store credit added to policy
added store credit as an option instead of replacements.
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