WHO YOU’RE BUYING FROM
REEF JASE isn’t a corporation. It’s one owner-operated store in Southern California — my tanks, my camera, my packing table, my name.
I spent a decade in this trade before I owned any of it, and that decade is why the store runs the way it does: WYSIWYG only, conditioned before it lists, packed like it matters. If you email about an order, the person who answers is the person who packed the box.
2016
First paid saltwater job at 18 — a fish store in Orange, California. Cleaning tanks, hauling salt, learning the trade from the floor up.
REEF LOUNGE
Years helping build one of the most respected shops in Southern California. Fish, coral, the whole floor.
THE GRIND
Ran sales for shop after shop across the SoCal scene. Other people’s stores, other people’s names.
2024
Went out on my own for the first time — my livestock, my systems, my store, under an earlier name.
2025
Put my own name on the door: REEF JASE. The people who buy from me have always known me for me — now the name matches.
WHAT I DO MYSELF
01Every coral is hand-picked. No bulk imports, no mystery frags.
02I photograph every piece myself. WYSIWYG only — no batch listings.
03Every piece holds in my systems 14+ days before it lists. Pest-free QT — no dip needed on arrival.
04I pack every box myself. FedEx Priority Overnight, Monday–Thursday, weather-gated.
THE REEF JASE GUARANTEE
72HR
LIVE ARRIVAL
Photo-verified. If a coral arrives dead, send a photo within 72 hours and I make it right.
14+
DAYS CONDITIONED
Every piece is stabilized in my systems before it ever lists. No freshly imported cuts.
MON–THU
SHIP DAYS
FedEx Priority Overnight. If the destination forecast is outside safe range, I hold the shipment.
REEF JASE is independently owned and operated by Jase out of Southern California. One store, one owner — no partners, no parent company, and no affiliation with any other coral vendor or seller. If a coral didn't ship in a REEF JASE box, it isn't us.
SEE WHAT’S LIVE RIGHT NOW
Every piece is WYSIWYG — photographed individually, gone when sold.